Wednesday, March 05, 2008

Announcing the First-Ever "Greener by Design" Conference





I am pleased to announce our inaugural conference, Greener by Design: Strategies, Tools, and Markets for Product Innovation, to be held June 12-13 in Alexandria, Virginia.

The two-day event, produced in association with Global Executive, will focus on green product design — how companies, both large and small, are harnessing environmental thinking to create innovative products and packaging. At Greener by Design, you'll hear from such companies as:

  • BASF
  • Clorox
  • DeLoach Vineyards
  • Dupont
  • General Electric
  • Nike
  • Procter & Gamble
  • TerraCycle
  • Xerox

    You'll also hear from leading thinkers, such as Robert Shelton on "Making Innovation Work," about how companies can manage for innovation; and Jennifer van der Meer, a leading design strategist. Panelists also will include the leading green design shops and nonprofit organizations, such as the Biomimicry Guild and GreenBlue, both of which have helped dozens of companies create design innovations.

    We'll be adding new speakers and companies in the coming weeks.

    Three other innovations of the event:

  • Green Gurus at Play: intimate small-group sessions that allow participants to interact with leading designers and thinkers in green product design

  • Innovation Flashes: interactive mini-events to help participants enhance the impact of their learning from speakers and panelists

  • Systematic Inventive Thinking: a hands-on, experiential design approach to innovation

    As you can see, this is not your basic, talking-heads event. We'll dive down from the 50,000-foot level to see how leading companies are doing innovative things on the ground.

    As a GreenBuzz subscriber, you are eligible for a special 15% discount before March 31. To register, go do www.greenerbydesign.com or call 800-516-4265. To take advantage of the discount, use the code "greenbuzz" when registering.

    We've been working hard to create a memorable and valuable experience for conference attendees. I can assure you that this will be an extraordinary event. I look forward to seeing you there.

    Warm regards,


    Joel Makower
    Chairman and Executive Editor
    Greener World Media
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