GREENBUZZ :: April 28, 2008

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April 28, 2008 News, Tools & Resources from GreenBiz.com Hot Topics   |   News   |   Resources   |   Job Link   |   Our Sites   |   About GreenBiz.com   Taking Care of Business GreenBiz.com is new again. This week, we're proud to reveal a new, improved site, born of the past year of revamping both the things you see and the various technologies behind our scenes. We have redesigned the look and feel of GreenBiz.com and all its sister sites to make it easier for you to navigate and explore. All the same great news, tools, and resources are still here. We've added -- not taken away. As you'll see, GreenBiz's home page now reflects the topics you deal with daily: energy and climate; the various aspects of daily operations, from purchasing to cleaning to fleets; the design of products and packaging; the more efficient use of energy, water, and materials; and the way you communicate all of this through marketing, PR, and reporting. There are also sections for smaller businesses and on green careers. You'll also find our bookstore, event calendar, and all of the thousands of other resources you've come to expect. This is just the beginning. With our new technology platform in place, we're poised to launch a series of new products and features in the coming months. Stay tuned. Of course, we'd love your feedback -- what you like, what you don't, and how it all can help you stay informed and do your job better. After all, that's what we're here for. Send your comments to carlie@greenerworldmedia.com. - Joel Makower, Executive Editor New on GreenBiz Radio: Getting the Most Out of Your E-Waste When companies recycle e-waste, they need to ensure that every stage of the recycling process is set up appropriately, from where the waste is sent to how it's processed. But the effort is worth it. Aside from helping the environment, proper e-waste disposal can be a revenue stream and protect a company's work. You can listen to GreenBiz Radio online, download programs to your desktop, or subscribe to the GreenBiz Radio RSS feed. THIS ISSUE'S SPONSOR Want to be a GreenBuzz sponsor? Click here. Subscribe to GreenBiz.com RSS Headlines The Latest News on Business and the Environment Kodak Makes Progess on Sustainability Goals Kodak has reduced its greenhouse gas emissions 28 percent since 2002, and has recycled or reused 42 million pounds of waste through a company program, it announced this week. The company also made strides in reducing energy consumption and occupational injuries. National Grid Wants to Slash Emissions 80 Percent by 2050 National Grid raised its greenhouse gas emissions reduction goal from 60 percent to 80 percent by 2050, and plans to add carbon budgets that are tied to financial performance, the company announced. DuPont Honors Seven Products for Sustainable Packaging The company paid homage to sustainable innovations in packaging that included materials that were compostable, biodegradable and made from renewable sources. Greener Supply Chains a Hot Topic Executives from Clorox, Gap, Nike and other companies met last week to discuss the perils and lessons learned from trying to manage supply chains that cross geographic, ecological and cultural boundaries during a conference sponsored by the Stanford Global Supply Chain Management Forum. Earth Day Roundup: Trees, Tips, Reports and More The 39th Earth Day has come and gone, and with it came a slew of announcements, initiatives and reports. Herewith, a brief summary of Earth Day '08. Think to Launch Electric Cars in U.S. The Norwegian maker of zero-emission cars will bring its City to the United States in 2009. EPA, NAM Challenge Manufacturers to Cut Energy Use The Environmental Protection Agency and National Association of Manufacturers have joined forces to cut energy use by manufacturers by 10 percent. Sole Technology Discloses Eco-Audit Results, Aims for Carbon Neutrality Using data generated over more than seven years, the audit focused on the company’s carbon emissions, waste and water consumption. Sole, the parent of etnies and other action sports clothing and footwear brands, will now use the data to begin trimming its footprint with the intention of becoming carbon neutral by 2020. Autodesk Program Helps Make Sustainable Design Choices The maker of 3D modeling software has created a program to help designers easily see the environmental aspects of their material choices. New Report Offers Tips for Truthful, Successful Eco-Labeling A study released by Business for Social Responsibility and Forum for the Future looks at the past, present and future of green labeling schemes, and suggests ways for companies to live up to the promises made by their products. Evian Plans Wetlands Preservation, Adds Recycled Plastic to Bottles Three new environmental plans from Evian focus on wetlands protection and making recycled products. JPMorgan Chase Aims for 20 Percent Carbon Reduction Using its 2005 emissions as a starting point, the company wants to reduce a fifth of its emissions by 2012 and buy offsets to cover emissions from employee travel. > MORE NEWS HEADLINES Featured Resource A Wealth of Hands-On Help Business Ethics for SMEs This briefing from the Institute of Business Ethics explores what business ethics means for small to medium-sized business enterprises and how they can introduce and support high standards of business practice. > MORE RESOURCES Columns and Features Insight and Inspiration from the Experts Transparent Supply Chain Sends A Clear Message By Anne Moore Odell, SocialFunds.com Hewlett-Packard recently released a list of its largest suppliers in hopes of increasing accountability from factory floors to consumers' front doors. Business Finds Its Place on Earth Day By Jonathan Bardelline For companies aiming to latch onto society's increased focus on the environment, Earth Day is the time to do it. Business participation in the day ranges from sales to teaching tools, and while some actions are more light green than others, many businesses are putting forth real, substantial efforts. Conscious Consumers in a Nutshell By Martha Shaw Most agree that there are millions of consumers out there willing to pay extra for safer and healthier products, and many others who are willing to make earth-friendly choices only because they care about the future or the planet. The truth is, green consumers are a moving target for media planners, and it gets even messier when you factor in the effectiveness of the messaging. GreenBiz Blogs Joel Makower's Two Steps Forward: Earth Day, Green Marketing, and the Polling of America, 2008 > More from Joel Makower Marc Gunther on Corporate America: Merrill Lynch and "Carbon Farming" > More from Marc Gunther David Wigder's Green Marketing Strategies: Action by Governors Highlights Shifting Sentiment on Green > More from David Wigder Andy Savitz's Triple Bottom Line Blog: No Peace For The Guy With A "GetSustainable" Address > More from Andy Savitz Wanna write for GreenBiz? GreenBiz is looking for guest and regular columnists and feature writers. We're seeking contributions from business leaders as well as the journalists who write about them. If you're interested, send a brief query to managing editor Matthew Wheeland, at editor@greenbiz.com | Read our editorial guidelines > MORE COLUMNS     > MORE FEATURES GREENBIZ IS HIRING! > Sales Representative Greener World Media Oakland, Calif. > Associate Editor Greener World Media Oakland, Calif. > MORE JOB LISTINGS FEATURED BOOK Innovations Towards Sustainability: Conditions and Consequences by Marco Lehmann-Waffenschmidt The volume contains eight articles together with comments by 20 authors and discussants on the topic of innovations and sustainability, and provides a differentiated state-of-the-art insight into the relation between innovations and sustainability from the perspective of evolutionary economics. > BUY IT! > READ MORE FEATURED EVENT Social Responsibility Summit Host: Nielsen Business Media Date: May 20-21, 2008 Location: Hilton Riverside, New Orleans LA Join today's top marketing, media and entertainment leaders at the inaugural Social Responsibility Summit to learn how to reach value-driven consumers through socially responsible actions. This two-day event will offer key business information and thought leadership ideas for building an eco-friendly and socially responsible company infrastructure. > SUBMIT YOUR EVENT YOUR AD HERE! Become a GreenBuzz sponsor or advertiser, reaching tens of thousands of businesses every week. Click Here to receive more information. Please e-mail content queries to the GreenBiz Editor.   GREENBUZZ and GreenBiz.com are produced by Greener World Media, Inc. Copyright 2007. All rights reserved. Disclaimer | About Us | Privacy Policy Forward email Email Marketing by GreenBiz.com | Greener World Media, Inc. | Oakland | CA | 94610