 | May 18, 2009 |  |  | | | | THIS ISSUE'S SPONSOR
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Taking Care of Business
By Joel Makower
As I'm writing this, we're hours away from the launch of Greener By Design 2009, and a lot of people are asking me, in effect, "Why would you do a conference on green product design during a recession?"
It's a good question, but a bit misguided -- that is, it's based on ages-old assumptions that environmentally preferable products are, by nature, a costly luxury for both producers and consumers. It assumes that in order to be green, a product must make sacrifices, or cost more, or be otherwise undesirable. There's some justification to these assumptions: In the early days of green products, this was indeed the case.
But there's a deeper rationale for integrating green thinking into product design, manufacturing, use, and disposal: It's become an expectation in some sectors. That's certainly true in the information technology world, for example. Customers -- at least corporate and institutional customers -- expect that electronic equipment will use less energy, contain minimal toxic components, and will be easy to recycle, if not actually to upgrade and keep in service. It's pointless to make an IT product these days that doesn't have a green story to tell ... Read More
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| | | | | FEATURED RESOURCES
Making Your Impact at Work: A Practical Guide to Changing the World From Inside Any Company
This guide is designed to empower current and aspiring social intrapreneurs to find ways to integrate sustainability into their day jobs.
The Reach and Richness of Green IT
This survey of 143 organizations from Australia, New Zealand and the United States finds that some elements of green IT practices are taking off at companies of all sizes, but as a whole there is significant room for improvement.
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Greener By Design 2009
Date: May 19, 2009 - 7:00am
Location: San Francisco ,Calif.
Bringing green products to the mainstream requires a focus on aligning environmental innovation with affordability. But how are successful companies designing greener products with little or no price premium? Join us at Greener By Design 2009 to see who's evolving, who's thriving, and how they're producing products that aren't just greener, but better — and more affordable.
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