Ideal Bite: This Is Not a Test

June 26, 2009 Trouble viewing this email? Read it online... ANIMAL TESTING This Is Not a Test Giving your business to humane companies will keep you looking good and help spare some of the millions of animals tested each year. What's more alarming than that emergency broadcast beep from the TV? Not knowing which companies test on animals. Decipher the claims on the back of your shampoo bottle, and sleep more sound-ly. Animal crisis avoidance. You'll support humane treatment of animals such as mice, rabbits, and rats without having to settle for mediocre products. Being prepared. Knowing how to read the fine print helps you make informed purchases that are in line with your values. After using every last ounce of her old red lipstick (thanks, lip brush), Jenifer recycled the container at Origins, and picked up a tube of Brave Red from the cruelty-free cosmagicians at M.A.C. How to make sure it's really cruelty-free: No mention of testing = it's likely tested on animals: Be wary of product labels that don't mention testing, because if companies can make a claim, they usually do. Look for the logos: Anyone is allowed to slap a bunny image on their product, but look for the Leaping Bunny or PETA's bunny face logo, and you can rest assured that the products are certified animal-friendly. Check the wording: If a label mentions "Product not tested on animals," it may still contain ingredients tested on animals. And if it says "We do not test products or ingredients or ask others to test on our behalf, except when required by law," the company may still use newly cooked up (as in, recently discovered or created by scientists), animal-tested ingredients (see more examples here), which brings us to... Ask for a Fixed Cut-Off Date: Call the company's customer hotline and ask if it has a Fixed Cut-Off Date, which means that it only uses ingredients tested on animals before a specific date, and it won't use newly created ingredients that labs have tested on animals (discouraging current and future testing). The Body Shop and Ecover are among those that have one. Get the guide: Take along a pocket guide to cruelty-free products when you shop. Leaping Bunny - online list of companies that don't test their products on animals. Rabbits can see behind themselves without turning their heads due to the size and placement (on the sides of their head) of their eyes. SPONSOR SHARE           FORWARD TO A FRIEND           ADD TO MYBITES           BLOG WITH US           COMMENT ON THIS TIP EDITORIAL POLICY  |  PRIVACY POLICY  |  TERMS AND CONDITIONS PRESS KIT  |  ADVERTISE  |  CONTACT US Copyright 2009 Ideal Bite, Inc. 340 Brannan St. Ste 402 San Francisco, CA 94107