Activists, take note: People support reform if they believe the changes
will enhance the future character of society, according to a study
published online this month in the Personality and Social Psychology Bulletin. Namely, people support a future society that fosters the development of warm and moral individuals.
Full story: http://www.rawstory.com/rs/2013/03/21/scientists-find-visions-of-a-benevolent-future-society-motivate-reform/
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