GreenBuzz :: October 10, 2010
October 11, 2010
THIS ISSUE'S SPONSOR
Taking Care of Business
By Joel Makower
Last week, senior sustainability executives from 30 large companies convened in Milwaukee for GreenBiz's thrice-yearly gathering of the GreenBiz Executive Network. The two-year-old network is a membership-based, peer-to-peer learning forum for execs in large companies. The fall meeting was hosted by member company MillerCoors and included a beer-infused dinner in the historic Miller Caves, a cavernous underground space created in 1849 to keep beer cool prior to distribution.
But we weren't there just to drink. The two-day meeting was typical of the Executive Network: Member presentations about strategy and initiatives, member-led discussions about how sustainability strategy works in their companies, and how it can work better, and sharing around the room of challenges and successes. Topics included a member presentation on "Integrating Sustainability & Corporate Responsibility into Core Strategy," another on "The ROI of Sustainability," and one on "Selling Sustainability." The presentations and conversations are conducted under a not-for-attribution basis, in which specific comments aren't attributable to specific individuals. Suffice to say, the depth and breadth of the conversation was gratifying to all involved.
The next meeting will be held in March on the campus of member company Microsoft, in Redmond, Wash. For more information about the network, see here.
Green Marketing 3.0: Last week's publishing by the U.S. Federal Trade Commission of proposed updates to its "Green Guides" created a bit of a stir in the green business world. The much-anticipated update aims to clarify the rules of the marketing road for the 21st century, including biobased products, carbon offsets, green energy, and other things that weren't prevalent when the guides were last updated 12 years ago. GreenBiz.com published several takes, including perspective pieces from marketing consultant Perry Goldschein and from me.
Silo vs. Enterprise: This week's free webcast focuses on the discrepancy between sustainability data collection at the facility level and the corporate level in an era of ever-growing demands for disclosure. Hear Groom Energy's (and GreenBiz contributor) Paul Baier in conversation with American Electric Power's Greg McCall, Fujifilm's Harold Williams, and Enviance's Greg Gasperecz. The hour-long webcast addresses practical approaches to deploying an environmental data strategy company-wide, while preserving the investment in local solutions and avoiding hours of laborious spreadsheet work. Tune in October 14 at 2 pm Eastern / 11 am Pacific. Click here to register.
Last Call! Registration for next week's GreenBiz Innovation Forum has shaped up nicely, exactly the kind of high-quality corporate and thought-leader audience we hoped to draw to this invitation-only event. There are a few seats remaining, so let us know ASAP if you're interested.
The Latest News Lowe's, Moen Named WaterSense Partners of the Year
By GreenBiz Staff
Lowe's and Moen are among the latest WaterSense Partners of the Year for their work to promote and create products that meet the U.S. Environmental Protection Agency's WaterSense requirements.... Read More
Honda Continues Five-Time Winning Streak as Greenest Automaker
Samsung Recycles 41M Pounds of E-waste In Two Years
Walmart to Sell Pet Products Made of Upcycled Waste
Cleantech Remains an Economic Engine in California
Google Warms to West Virginia's Vast Geothermal Potential
FTC's New Green Marketing Rules Warn Against Sweeping Claims
The Hottest Jobs in Cleantech and Where to Find Them
US Firms to Double Sustainablity Spending to $60B by 2014
Humans Caused $6.6 Trillion in Environmental Damage in 2008
Featured News 10 Things to Know About Engaging Suppliers for Green Programs
By Tilde Herrera
Walmart, Procter & Gamble and PG&E have undertaken widely publicized efforts to measure and improve the environmental performance of their supply chains. Here are 10 lessons learned from these leaders, as well as from the World Environment Center, whose "Greening the Supply Chain" project began with its work with General Motors.... Read More
Sponsored Content
Silo vs. Enterprise: Practical Approaches to Corporate Compliance with AEP, Fujifilm and Enviance. A free webcast on October 14, 2010, 11:00 AM PDT / 2:00 PM EDT
Many companies employ different software solutions at the plant level than for air, water, carbon and other corporate environmental data, yet the demand to report environmental data throughout the business is increasing. This hour-long webcast addresses practical approaches to deploying an environmental data strategy company-wide, while preserving the investment in local solutions and avoiding hours of laborious spreadsheet work. Click here to register. Space is limited.
GreenBiz Radio Can You Make a Green Product in a Gray Company? Part 1
By Sarah Fister Gale
Part one of this two-part podcast looks at the history of Interface and InterfaceRAISE, and the ways in which the carpet manufacturer put its green ideas to work in-house before spreading the word far and wide.... Listen
Sponsored Content
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Columns and Blogs
FEATURED RESOURCES
How to Build Successful Green Teams
This study, "Generating Sustainable Value: Moving Beyond Green Teams to Transformation Collaboratives," offers five key factors for successful green teams and shares insights culled from examinations of 14 leading firms.
An Inconvenient Sandwich: The Throwaway Economics of Takeaway Food
This report investigates the economic pressures facing independent cafés and sandwich bars which often forces social justice, sustainability and health off the menu.
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FEATURED EVENT
Silo vs. Enterprise: Practical Approaches to Corporate Compliance with AEP, Fujifilm and Enviance
Date: Thu, 14 Oct
Location: Webcast
This hour-long webcast, moderated by Paul Baier, VP of Sustainability Consulting at Groom Energy Solutions addresses practical approaches to deploying an environmental data strategy company-wide, while preserving the investment in local solutions and avoiding hours of laborious spreadsheet work. In addition, you'll learn how other companies have solved these problems.
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A personal quest to promote the use of wind energy and hydrogen technology in the Great Lakes area of the United States. The Great Lakes area is in a unique position to become an energy exporting region through these and other renewable energy technologies. *Update 2014: Just do it everywhere - Dan*
Wednesday, October 13, 2010
GreenBuzz :: Inside the FTC's New Green Marketing Guidelines, 10 Ways to Engage Suppliers on Green, and More...
On 10/11/2010 7:26 AM, GreenBuzz Editor wrote:
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