The Great Lakes Zephyr - Wind Energy & Hydrogen Journal

HELP SAVE OUR FUTURE - JOIN THE PLAN B TEAM.


Dear Friend,

Since the publication of "Plan B: Rescuing a Planet Under Stress and a
Civilization in Trouble," we have made a startling discovery. Literally
hundreds of enthusiastic readers of "Plan B" have purchased additional
copies for distribution to friends, colleagues, and opinion leaders. Our
publication sales database shows that 413 individuals have purchased 5 or
more copies. Leading the Plan B Team is Ted Turner who has bought and
distributed 3,513 copies.

With such an enthusiastic reception, we designated those who bought 5 or
more copies members of our Plan B Team--individuals working together to
save our future. Like me, these readers sense that our modern civilization
is in trouble and they want to do something about it.

"Your vision of a sustainable planet is a ray of hope in a sea
of despairing news." -Fran Bodell

WHAT IS PLAN B?

In "Plan B" Lester Brown explains what actions we can take to deflate the
bubble before it breaks. It includes a massive mobilization--a worldwide
effort at wartime speed--to stabilize population, raise water
productivity, and stabilize climate. Restructuring the world economy to
achieve these goals is an enormous undertaking, but the cost of not doing
so is unacceptably high.

"The future might judge this book the most important ever
written; we strongly encourage you to get and read it."
# The Michael Consulting Group

Our only hope now is rapid systemic change--change based on market signals
that tell the ecological truth. This means restructuring the tax system:
lowering income taxes and raising taxes on environmentally destructive
activities, such as carbon emissions. Unless we can get the market to tell
the truth and to send the right signals, consumers, corporate planners,
and government policymakers will continue making faulty decisions. The
eventual result of ill-informed economic decisions and the economic
distortions they create is economic decline.

Stabilizing population depends on filling the family planning gap and
bringing all the world's people into the twenty-first century, making sure
that their basic needs for food, education, and health care are met. Given
the wealth that exists in the world today, we can satisfy the basic needs
of people everywhere. Indeed, we cannot afford not to do so. This is not a
handout. It is an investment in our future.

"...a clear and remarkable summation of a new plan for society."
# Gianfranco Bologna, World Wildlife Fund Italy

The challenge is not only to alleviate poverty, essential though that is,
but in doing so to build an economy that is compatible with the earth's
natural systems--an eco-economy that can sustain progress. This means
restructuring the energy economy, shifting from a carbon-based to a
hydrogen-based economy. It means doubling water productivity over the next
half-century, much as we did with land productivity over the last one.

"...the most important voice of our time." -Judy Hyde, Quaker
activist

HELP SAVE THE FUTURE: JOIN THE PLAN B TEAM

If you support the goals of "Plan B" and want to work for change, you can
do so by distributing copies to your friends, colleagues, and political
representatives both at the local level and in Washington. You may also
want to get copies to your local paper or favorite columnist. Or send one
to your local library.

For our part, we are sharply reducing the price of the book ($16) for bulk
sales. http://www.earth-policy.org/Books/index.htm

ORDER YOUR COPY NOW ... ONLY A CLICK AWAY AT
http://www.earth-policy.org/Books/index.htm

OR CALL US AT (202) 496-9290.

For the list of Plan B Team members go to
http://www.earth-policy.org/Books/PlanB_team.htm

Sincerely,

Reah Janise Kauffman
Vice President
Earth Policy Institute