The Great Lakes Zephyr - Wind Energy & Hydrogen Journal

GREENBUZZ for August 2, 2004

Taking Care of Business

Last week a new study furnished yet another strong argument for the "doing good is good business" crowd: corporate social responsibility may just help your human resources department snag up-and-coming MBAs without sending first-year salaries through the roof. Researchers found that a surprising number of recent business-school grads were willing to earn less to work for more socially conscious companies.

Also this week: In "How High the Moon: The Challenge of 'Sufficient' Goals," columnist Gil Friend says staying competitive means setting the bar outside your company's comfort zone.


Headlines

The Latest News on Business and the Environment

Arrowhead Bottled Water Facility Earns LEED Silver
Arrowhead Mountain Spring Water Company has been awarded the Silver Rating from the Leadership in Energy & Environmental Design (LEED) program.

Study Finds MBA Graduates Seek Ethical Employers
A survey of more than 800 MBAs from 11 leading North American and European schools found a substantial number were willing to forgo some financial benefits to work for an organization with a better reputation for corporate social responsibility and ethics.

CO2 Emissions Offsets Arranged for Travel to U.S. Political Conventions
The Coalition for Environmentally Responsible Conventions, as part of its program to reduce the environmental footprint of both the Democratic and Republican national conventions, has arranged for CO2 emission offsets for travel to and from the upcoming conventions.

SEC to Improve Tracking of Companies' Environmental Liabilities
The Securities and Exchange Commission is to improve the way it tracks disclosure of companies' clean-up costs and other environmental liabilities.

U.K. Report: IPPC Cuts Waste and Saves Money for Business
New regulations, increased competition and the rising cost of waste disposal has forced companies to cut the amount of waste they dispose of each year, according to a report published by the U.K. Environment Agency.


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Resources and Tools
A Wealth of Hands-On Help

Tourism Planning Toolkit
Online toolkit is designed to help local authorities maximize tourism's benefits while minimizing any impacts on their communities.

Environmental Virtual Campus
Well-designed and informative site walks users through the maze of U.S. federal guidelines regulating university operations.

Silence is Golden, Leaden, and Copper: Disclosure of Material Environmental Information in the Hard Rock Mining Industry
Report focuses on the need for companies to improve their financial reporting of material environmental exposures.
http://www.greenbiz.com/toolbox/reports_third.cfm?LinkAdvID=41721">
Update on Carbon Offsets
An informative and well-written backgrounder on the interrelationships of forests, carbon offsets, and climate change.
http://www.greenbiz.com/reference/webguide_record.cfm?LinkAdvID=41734">
Environmental Technologies Program
Helps U.S. companies access EPA research on new environmental technologies that have market potential.

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Columns and Features

Insight and Inspiration from the Experts

How High the Moon: The Challenge of 'Sufficient' Goals
Setting "safe" goals may not be sufficient to establish and maintain leadership in competitive global markets, may not encourage the breakthroughs that exceed those goals, and certainly won't be sufficient in the fast-moving world of corporate sustainability initiatives. By Gil Friend

http://www.greenbiz.com/news/columns_third.cfm?NewsID=26312">The Tao of Prius
The 2004 Prius is more than a nice ride. It also tells us what a leading company thinks of the potential -- and limits -- of consumer-driven change for a better world. By Joshua Skov


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