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| Issue No. 42, March 28, 2008 |  |
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| Shop Green Online with LetsGoGreen |
 If you can’t find environmentally preferable choices in your local market, you can find it at LetsGoGreen.Now, New Dream has teamed up with LetsGoGreen, an online one-stop-shop for non-toxic cleaners, recycled paper products, water-savers, and CFLs. Check out their Green Gifts that help your friends and family make the switch with eco-friendly home starter kits. Whether you’re buying toilet paper or a tank-bank, don’t forget to select Center for a New American Dream at check-out to direct 25% of the proceeds to our organization.
Looking for more info on green products? Check out our Conscious Consumer Marketplace.  | |
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| Urge Hospital Not to Name Center After Controversial Advertiser |
|  Lend your voice to the campaign to prevent the Nationwide Children’s Hospital in Columbus, Ohio from renaming its emergency room The Abercrombie & Fitch Emergency Department and Trauma Center. The clothing brand, which has come under fire for its advertisements featuring sexualized images of teens and preteens, would have the trauma center named after them in exchange for a $10 million donation.
In response to this move, the Campaign for a Commercial-Free Childhood (CCFC) sent a letter signed by many of the country's leading advocates for children's health urging the hospital not to attach Abercrombie and Fitch’s name to the center.
Read about the letter in the Associated Press and New York Times and sign the petition to keep the Abercrombie & Fitch name off of the children's emergency room. | |
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| Keep Ads Out of Children’s Books |
|  HarperCollins Children’s Books plans to publish a new series of books targeted at 8- to 12-year-olds which are designed to be vehicles for product placement, hidden advertisements, and other corporate tie-ins. Ironically the series, whose main character is called, "Mackenzie Blue," is purportedly centered around environmentalism and the promotion of global understanding.
CommercialAlert asks you to please send a message to HarperCollins asking them not to publish "Mackenzie Blue" unless all product placements and tie-ins with external advertisers are removed.
Read more about CommercialAlert's campaigns..
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| BYOBlue: An Earth Day Fashion Statement That Says "No Coal!" |
|  BYOBlue asks you to wear blue during Earth Day 2008 to signify a vote for no coal. Whether at work or attending one of the Earth Day events worldwide you can wear your vote against coal.
You should also raise your voice on April 22 as part of the "Call for Climate." Phone Congress at 202.224.3121 to ask for an immediate "Moratorium on Coal" -- a halt to the construction of any new coal-fired power plants. Last year fifty-nine coal plants were canceled in 2007. That's over a third of the 151 planned. This year your call can be one of millions bringing the "No Coal" message to legislators.
Read more about BYOBlue. | |
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