Tuesday, January 22, 2008

GREENBUZZ :: January 22, 2008

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Freeing Intellectual Property for the Good of the Planet

With the launch of the Eco-Patent Commons earlier this week, four companies -- IBM, Nokia, Pitney-Bowes and Sony -- agreed to do something almost unprecedented: give up their rights to control inventions that could benefit the planet.

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Headlines

The Latest News on Business and the Environment

Can Airlines Actually Reduce Their Emissions?
Source: GLOBE-Net
Last year, air travel and transport emerged as major contributors to global warming. Airlines and shipping companies are exploring a range of potential solutions in the face of legislation underway in Europe. Is it even possible for planes to be friendly to the skies?

GE Increases Renewable Energy Pledge to $6 Billion
GE Energy Financial Services has increased its renewable energy investment goal for 2010 from $4 billion to $6 billion, and recently passed $3 billion in investments with a wind farm deal.

Sustainability Breeds Innovation and Profitability, Says New Report
By Jonathan Bardelline, GreenBiz
"A New Mindset for Corporate Sustainability," a study published by BT and Cisco Systems, emphasizes that a focus on sustainability leads to innovative activities as well as commercial success.

SC Johnson Launches Greenlist Product Labels
The Greenlist logo, which will adorn product labels beginning this month, is based on a patented process that rates 95 percent of the raw materials used in SC Johnson's products. Greenlist products contain fewer volatile organic compounds.

Google's Philanthropy Funds Renewable Energy, Electric Cars
Google's philanthropic arm has announced more than $25 million in new grants and investments, about half of which will go to climate change efforts.

Union Pacific Reaches for More Fuel Efficient Locomotives
Union Pacific saved more than 20 million gallons of diesel fuel last year through a series of programs and locomotive acquisitions designed to improve its fleet's fuel efficiency.

Safeway Converts U.S. Fleet to Biodiesel
The retailer's fleet uses more than 1,000 big rigs throughout its operations. The move will help Safeway avoid about 75 million pounds of carbon dioxide emissions each year.

HP Releases Green Supply Chain Guidelines
By James Murray, Business Green
The guidelines for multinational companies are designed to help them promote strong CSR and environmental practices amongst small and medium-sized businesses within their supply chain.

TerraPass Launches Carbon Calculator for Businesses
The Carbon Balanced Business Program is a free online carbon tool that calculates emissions from on-site energy use, off-site server energy use, company vehicles, business travel, and employee commuting.

Sierra Nevada Increases Solar Energy Production; U.K. Brewers Lighten Their Bottles
Brewers in the United States and United Kingdom are involved in various projects to better the environment.

Wal-Mart to Open Energy-Efficient Supercenter
The world's largest retailer plans to open a store in Illinois next week that will use 25 percent less energy than a conventional Supercenter.

CSR Jobs Rank High for Newly Minted MBAs: Report
Even though there are more CSR jobs available to business school grads than ever before, it's not enough to meet the demand, according to a new report from Net Impact and Ellen Weinreb Recruiting.

Climate Registry Gains 54 New Members
Big names such as Alcoa, Shell, National Grid, and Pacific Gas and Electric Co. joined the coalition of states and municipalities that will track, verify and publicly report their emissions.

Chrysler Finds New Use for Paint Waste
Chrysler's two St. Louis assembly plants send paint waste to a nearby power plant where it has the potential to remove nearly all mercury from the plant's coal-based emissions.

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Featured Resource

A Wealth of Hands-On Help

A New Mindset for Corporate Sustainability
This report looks as how some companies have achieved success through sustainability initiatives and argues for a new corporate model of sustainability.

> MORE TOOLS > MORE WEB SITES

GreenBiz Blogs


Joel Makower's Two Steps Forward:
Clorox Aims to Show that 'Green Works'
> More from Joel Makower

Marc Gunther on Corporate America:
A politically inconvenient truth
> More from Marc Gunther

David Wigder's Green Marketing Strategies:
http://greenbiz.com/Blogs/marketinggreen.cfm
> More from David Wigder

Andy Savitz's Triple Bottom Line Blog:
Catching Up
> More from Andy Savitz

Wanna write for GreenBiz? GreenBiz is looking for guest and regular columnists and feature writers. We're seeking contributions from business leaders as well as the journalists who write about them. If you're interested, send a brief query to managing editor Matthew Wheeland, at editor@greenbiz.com | Read our editorial guidelines

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