 | May 13, 2009 |  |  | | | | THIS ISSUE'S SPONSOR
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The Green IT Perspective
By Preston Gralla
Every day, computers, electronic devices, and IT hardware use more and more energy, so much so that they have become a major contributor of CO2 emissions. We all know that, of course, and it's one of the driving factors behind the move to Green IT. But the use of those technologies, including the Internet and corporate networks, also helps reduce CO2 emissions as well in many ways, such as videoconferencing reducing travel, online shopping reducing driving, and Web-based searching reducing the use of paper-based sources of information.
The question is this: Does the Internet, IT, and similar technologies lead to greater CO2 emissions overall, or does it reduce them?
The debate over that has been raging for quite some time. Google, as you might imagine, says that overall, ICT (Information and communications technology) actually reduces CO2 emissions, rather than increases them. In my blog, "Google: We're Greener than Newspapers and OJ" I give the low-down on Google's reasoning, including some very entertaining facts, such as that a single daily newspaper produces the same amount of CO2 emissions as 850 Google searches.
I think that Google is right on this one, even if some of its reasoning is self-serving. And, as I explain in my blog, at the core of that energy savings is Green IT.
Also this past week on my blog, I wrote about a way for IT pros to beat the recession: Become a Green IT consultant. As I explain in "Beat the Recession: Become a Green IT Consultant," Forrester reports that the market for Green IT consulting services will grow at 60% per year for the next several years, and will reach $4.8 billion by 2013. That's just one more reason for you to green your data center and enterprise now -- it can be very good for your career.
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| | Featured News | Google: We're Greener than Newspapers and OJ
| By Preston Gralla
|  A great debate has been raging over whether the Internet uses massive amounts of energy, or instead saves energy because it delivers energy savings in many ways. Google has just waded into the debate again, saying that not just the Internet, but IT in general, helps reduce overall energy use. On its blog, it has some amusing comparisons between Google searching and other activities, like reading a newspaper or drinking orange juice.... Read More
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Optimizing California's IT Infrastructure
This study commissioned by the state and published by Intel shows the ways that California could be leaner and more flexible with PC upgrades, power management, and smart tech refreshes.
The Reach and Richness of Green IT
This survey of 143 organizations from Australia, New Zealand and the United States finds that some elements of green IT practices are taking off at companies of all sizes, but as a whole there is significant room for improvement.
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